Updated: Dec 14, 2019
Trust us when we say that we’re more than aware of the difficulties that arises when moving into a new venture and launching a new brand. For many start-ups as well as businesses that have been around for a while. There is without a shadow of a doubt a need to find cost effective ways to push your brand out there, without unnecessarily breaking the bank.
Thankfully we live in an ever-advancing age where we have numerous, cost effective ways to not only boost our reach but ultimately create a stronger brand identity.
We’ve had our fair share of trial running several free-software that say they can help us to enhance our brand and some have been better than others. We’ve whittled it down to 4 software packages that you can’t live without and that will enable you to both effectively and professionally showcase your work, no matter your budget.
These sites will enable you to both effectively and professionally showcase your work, no matter your budget.
Canva is a free graphic design tool launched in 2012. This phenomenal and effective tool has a simple drag and drop concept which makes it easy to use and gives you the freedom to redesign and add your own personal touches to 100’s of pre-designed website, posters, flyers, banners and social media templates. It is a software that is used by professionals and non-professionals alike and has helped to dramatically improve the way we design and brand ourselves. You would be surprised how many established brands use Canva for their media/marketing campaigns.
Irfanview is an image resizer, editor and convertor program that provides you with free and effective touch up and image editing tools. Further to this, it can also play audio and video files. Irfanview is a must is if you aim to have a blog or some nature and want to incorporate images. This software has proved invaluable for our brand as we’re continually using images in our content output daily.
3. Mad Mimi
Mad Mimi, helps to simplify the creation of our newsletters. It incorporates a key function which allows you to collate your email contacts together and send out bulk emails at once. It comes with diverse colour designs and makes designing your newsletters easy and stress free.
How we wished we knew about Pexels when we first started launching brands we would have saved ourselves more than a few coins! Pexels is one of the most invaluable tools you will ever use and will enable you to put out diverse and high- quality content. Images are a must when it comes to your putting out your brand marketing and promotions. Whether it be on your website or via your social media images are QUEEN and this is one area you don’t want to come across as an amateur in. The amount of talented creatives there are submitting images to this platform.
These four sites will seriously help you to take your brand to the next level. Keep an eye on the blog for more of our top social media and marketing tips.
Words by Sasha Shantel